Cookie Policy
How Meta Defence Labs uses cookies, browser storage and related technologies, including attribution storage, Google Analytics and consent controls.
Last updated: 17 September 2026
About this policy
This Cookie Policy explains how Meta Defence Labs Ltd ("Meta Defence Labs", "we", "us" or "our") uses cookies and similar technologies when you visit our website.
Our website is built and hosted using Webflow. We aim to minimise tracking and only use technologies that are necessary for the operation of the website or that provide a legitimate and proportionate business purpose.
What are cookies and similar technologies?
Cookies are small text files that a website may place on your device. They can be used to enable website functionality, remember preferences, measure website usage or support advertising and marketing activities.
Websites can also use similar browser technologies, including local storage and session storage. These allow limited information to be stored within your browser without necessarily creating a traditional cookie. In this policy, references to cookies may also include these similar technologies where appropriate.
How we currently use cookies and similar technologies
Meta Defence Labs uses Google Analytics for website analytics. Google Analytics cookies are treated as non-essential and are only activated where the required consent has been given. We do not intentionally use behavioural advertising cookies or advertising pixels on this website.
With analytics consent, we use limited browser session storage to help us understand how a visitor arrived at our website and to preserve relevant referral information during that visit.
| Information | Purpose | Storage / duration |
|---|---|---|
| UTM source | Identifies the source of a visit where supplied in the URL. | Browser session storage |
| UTM medium | Identifies the marketing or referral medium where supplied. | Browser session storage |
| UTM campaign | Identifies a campaign where supplied. | Browser session storage |
| UTM content | Distinguishes campaign content where supplied. | Browser session storage |
| UTM term | Records a campaign search term or equivalent value where supplied. | Browser session storage |
| First page visited | Helps us understand which page a visitor initially entered the website through. | Browser session storage |
| mdl_cookie_preferences | Necessary first-party storage used to remember whether analytics has been accepted or rejected and to reopen the visitor's saved preference. | Browser local storage, 6 months |
| _ga | Google Analytics 4 first-party cookie used to distinguish users and measure website usage. Set only after analytics consent. | Analytics cookie, 2 years |
| _ga_<container-id> | Google Analytics 4 first-party cookie used to persist session state for the Analytics property. Set only after analytics consent. | Analytics cookie, 2 years |
When analytics consent is given, this attribution information is stored for the duration of the browser session and is not intended to persist indefinitely on your device. If analytics consent is not given, these attribution values are not stored in browser session storage. If you subsequently contact us through the website after consenting, some attribution information may be included with your enquiry so that we can understand how the enquiry originated.
Webflow
Our website is built and hosted using Webflow, a website development and hosting platform provided by Webflow, Inc.
Webflow may process technical information that is necessary to provide, operate and secure its services. This can include information such as IP address, browser or device information, request information and server logs.
Further information about Webflow's data handling is available in its Privacy Policy and Cookie Policy.
Website forms
Where you submit information through a form on this website, the information you provide may be processed through the website infrastructure and services that Meta Defence Labs configures to receive or process the enquiry.
The processing of personal information submitted through forms is covered in our Privacy Policy.
Google Analytics 4 (GA4)
Meta Defence Labs uses Google Analytics 4 (GA4) to help us understand how visitors use the website, including which pages are visited, how visitors arrive at the website and how they interact with our content. Google Analytics uses first-party cookies to distinguish users and maintain session information.
For more information about how Google uses information collected through websites that use its services, see How Google uses information from sites or apps that use our services.
Google Analytics is a non-essential analytics service. Analytics cookies are not activated until the visitor has given the required consent through the website's cookie controls. Visitors can reject non-essential analytics without preventing normal use of the website.
Google Analytics may process information such as pages visited, approximate geographic location, device and browser information, referral source and interactions with the website. For users in the UK, EU and Switzerland, Google states that individual IP addresses are not logged or stored. Google Analytics data retention is managed separately from cookie lifetime through the settings within our Analytics property and is reviewed periodically.
Visitors can accept or reject non-essential analytics technologies through the cookie controls and can change their choice at any time by selecting "Cookie settings" in the website footer.
Advertising and marketing technologies
We do not currently intentionally operate third-party behavioural advertising technologies or advertising pixels on this website.
If we introduce advertising, remarketing or other non-essential tracking technologies in the future, we will review this policy and, where required, obtain consent before those technologies are used.
Managing cookies and browser storage
You can change your analytics preference at any time using "Cookie settings" in the website footer. Most web browsers also allow you to view, delete or restrict cookies and other stored website data through their privacy or security settings.
You can also clear browser session storage by closing the relevant browser session or clearing the website's stored data through your browser settings. Blocking or deleting necessary website data may affect the operation of some website features.
Changes to this policy
We may update this Cookie Policy from time to time, particularly where we change the technologies, analytics tools or third-party services used by the website. The date at the top of this page indicates when the policy was most recently updated.
Contact us
If you have any questions about our use of cookies, similar technologies or personal information, please contact:
Meta Defence Labs Ltd
Data Protection enquiries: dpo@metadefencelabs.com
You can also refer to our Privacy Policy for further information about how we process personal information.